Campaigning on behalf of our communityFriday, 17 December 2021
Campaigning on behalf of our community to challenge misconceptions about diabetes and educate the public about issues important to people living with diabetes are key priorities for Diabetes NSW & ACT.
During 2021 two major campaigns, which were delivered with donor support, were the National Diabetes Week – Heads Up Campaign and World Diabetes Day – Access to Care.
Together these campaigns reached a cumulative audience of close to 10 million Australians. This wouldn’t have been possible without the generosity of our kind donors – so on behalf of all people living with diabetes we say a huge thank you.
Heads Up on Diabetes
The Heads Up on Diabetes campaign focused on challenging diabetes related stigma.
Research conducted by the Australian Centre for Behavioural Research in Diabetes (ACBRD), found that four out of five people living with diabetes, whether type 1 or type 2, experience stigma at some time in their lives.
The reasons are varied and can include feeling misunderstood, judged, blamed or even made to feel guilty about having diabetes. This can lead to people hiding their diagnosis, not getting the help and support they need, or not doing the things they need to do each day to manage their diabetes and stay well.
As part of the campaign our members and followers shared their own personal stories of dealing with diabetes stigma, demonstrating this issue can have long term impacts on the physical and emotional health of someone living with diabetes.
Access to Care
With one in four Australians over the age of 25 living with either diabetes or pre-diabetes this year on World Diabetes Day our campaign focused on the importance of access to care.
Early diagnosis and treatment of diabetes is key to helping prevent or delay life-threatening complications and through our campaign we reminded people to be on the lookout for the signs and symptoms of diabetes such as sudden weight loss, tiredness, excessive thirst or urination to help protect their family. We also encouraged everyone anyone over 40 to include a diabetes test in their annual check-up.
As COVID had impacted and delayed some people accessing medical appointments we also reminded people about the importance of maintaining regular checks through their Annual Cycle of Care.
Like so many of the programs and services that we deliver, our campaigns rely on the generosity of our caring donors. Your gifts ensure we can continue to campaign on behalf of the diabetes community to raise awareness of the importance of earlier diagnosis, reducing stigma and the impact of complications.